1. What these technologies do
Cookies are small values stored by a browser. Similar purposes can use local storage and other identifiers. Some settings keep the website usable; others measure visits, record interactions or support advertising. Optional tracking is not needed to send an inquiry.
2. Your control
The strip appears after approximately three seconds with Accept and Reject buttons. Detailed category controls remain available through Cookie settings in the footer. Statistics, experience insights and marketing start switched off. Browsing or scrolling is not consent. The choice applies across this website’s language routes.
A valid choice is remembered for 180 days. You can reopen settings from the footer. Removing permission reloads the page so previously loaded tracking code stops. We also attempt to remove accessible first-party cookies for the disabled categories. We cannot delete third-party domain cookies or undo data already lawfully collected; use the provider/browser controls for those.
3. Settings and optional services
| Category | Service / examples | Purpose and duration |
|---|---|---|
| Essential | deskalate-consent-v1; deskalate-language-choice-v2 (local storage) | Consent choice: 180 days. Language: until changed or cleared. Hosting/security technologies may also be necessary. |
| Visit statistics | Google Analytics: _ga, _ga_* | Traffic and interactions. Configured cookie lifetime: up to 180 days, subject to browser limits and refresh. Server data retention depends on the account settings. |
| Experience insights | Microsoft Clarity: _clck, _clsk; provider-side identifiers may include CLID, MUID, MR, SM | Heatmaps and session recordings. Lifetimes are provider-controlled; consult the current Clarity cookie list. Advertising storage permission is passed separately. |
| Marketing | Google Ads: for example _gcl_* and provider advertising identifiers | Campaign measurement and personalised advertising. Lifetimes depend on the tag, provider and browser configuration. |
Cookie names are examples and can vary. See the Clarity cookie list and Google cookie information for more detail.
4. Before and after a choice
No Google Analytics, Google Ads or Clarity script is loaded by this consent implementation before you approve the corresponding category. Necessary site delivery and security requests still happen. After consent, a provider can process device/request information as well as cookie identifiers.
The contact form, language selection and ordinary navigation remain available if you reject optional categories. External booking, social and portfolio destinations have separate notices once you leave this website.
5. Browser controls and questions
You can delete stored choices in your browser. This can reset language preference and make the banner appear again. If storage is blocked, a choice may apply only to the current page and you may be asked again.
For personal-data purposes, recipients, transfers and rights see the privacy policy. Questions: info@deskalate.it.com.