Does your website need a reality check?
From first impression to the actual click: we explore the public website, check the evidence and select up to three recommendations worth your attention.
DEVELOPED BY THE dEskalate TEAM
People. Technology.
One connected system.
We developed Reality Check to bring different components, automated checks and AI analysis into one working process.
Our team follows its operation through Reality Check Monitor: review coverage, collected evidence and report status. We have visibility into the work behind the result you receive.
02 / THE BIGGER PICTURE
Ten perspectives.
One considered review.
Choose an area to see what the system considers. Actual coverage depends on available content, permitted interactions and successfully collected evidence.
What draws attention — and what is difficult to see.
- Colors, typography and readability
- Layout and visual hierarchy
- Consistency between pages
- Overlaps and proportions
EXAMPLE SITUATION
Visitors cannot quickly compare plans because pricing and the main call to action are visually buried beneath decorative content.
Does the click deliver what the visitor expects?
- Public navigation paths
- Buttons and their destinations
- Opening and closing menus
- Safe interactions and state changes
EXAMPLE SITUATION
The “Book an appointment” button opens a missing page, breaking the enquiry journey before visitors reach the form.
Do people understand what you offer?
- A clear offer and intended audience
- Consistent claims across pages
- Understandable prices and terms
- Expectations created by copy and CTAs
EXAMPLE SITUATION
The same plan is presented as a monthly subscription on one page and a one-time purchase on another, without explaining the difference.
The same goal. A much smaller screen.
- Adaptation to a narrow viewport
- Control sizes and spacing
- Mobile navigation and readability
- Overlaps and off-screen content
EXAMPLE SITUATION
A mobile menu covers the content with no readily available way to close it, preventing visitors from continuing to booking.
Clearer access to information and controls.
- Available browser keyboard checks
- Accessible control names
- Form labels and clarity
- Visible barriers and available measurements
EXAMPLE SITUATION
Required enquiry fields have no accessible names, so a screen reader user cannot tell what information to enter.
How easy is it to reach the goal?
- Finding important information
- Predictable next steps
- Clear navigation
- Unnecessary friction in public journeys
EXAMPLE SITUATION
Only after several steps does a visitor discover that the service is unavailable in their country, although this could have been clear at the start.
Measurements add to what the eye can see.
- Available desktop and mobile lab data
- Main content display: LCP
- Layout stability: CLS
- Main-thread blocking: TBT
EXAMPLE SITUATION
On mobile, the main content arrives late and the layout shifts just as a visitor tries to select a plan.
What publicly available help looks like.
- Presence and availability of chat
- Clarity of available messages
- Public routes to assistance
- Visible options for human support
EXAMPLE SITUATION
Publicly available help offers no clear route to resolving a subscription cancellation issue or contacting support.
The path from interest to action.
- Clear calls to action
- Placement of important buttons
- The promise versus the destination
- Routes to an enquiry, booking or purchase
EXAMPLE SITUATION
The main “Get started” action leads to a general page with no clear way to continue with the selected plan.
Do the available facts tell the same story?
- Company and contact information
- Consistency of public claims
- Available terms and explanations
- Clear presentation of the offer
EXAMPLE SITUATION
The terms give one refund deadline while the sales page gives another. Visitors cannot tell which applies.
These areas frame the review; they do not certify that every part of every website has been tested. Browser accessibility samples are not WCAG certification; lab measurements do not represent every real user’s experience.
FROM OBSERVATION TO ACTION
When a problem interrupts
an important journey.
Illustrative examples: booking, offer clarity and mobile purchases.
CHOOSE YOUR APPOINTMENT
Your next step.
FUNCTIONALITY / EXAMPLE
Booking reaches a dead end.
- Observation
- The main booking button points to a page that does not exist.
- Why it matters
- An interested visitor has no way to complete the intended action.
- Suggested action
- Fix the destination and check the full public path from the button to booking.
OFFER PAGE
PRO
€99 / mo.Same plan · monthly billingPLAN DETAILS
PRO
€149 / mo.Same plan · monthly billingCOMMUNICATION / EXAMPLE
The same plan. Two different prices.
- Observation
- Two public pages show different monthly prices for the same plan under the same conditions.
- Why it matters
- Visitors cannot tell which offer applies and may leave before enquiring or buying.
- Suggested action
- Align the price or clearly explain the difference before the purchase decision.
MOBILE VIEW
CONVERSION / EXAMPLE
A mobile customer cannot reach checkout.
- Observation
- A large floating layer covers the only continue-to-checkout button, with no available way to close it.
- Why it matters
- The intent to purchase is there, but the interface blocks the next step.
- Suggested action
- Adapt the layer to mobile and provide an accessible way to close it and continue to checkout.
GOOD TO KNOW
Clear before
the first review.
Who is behind the review?
The dEskalate team develops Reality Check. People designed and connected its parts, and we follow its operation through Reality Check Monitor. That gives us visibility into the review trail, evidence and report status, alongside automated checks and AI analysis.
What does it review?
The system considers ten areas and explores relevant public pages and permitted interactions. Actual coverage depends on available content and collected evidence. Accessibility review is not certification, and lab measurements complement the review when available.
What is in the report?
Up to three evidence-supported recommendations: what was observed, why it matters and what to change. Successful technical measurements complement the report when available. Priorities reflect estimated usefulness; assumptions are not used to fill the count.
Does it change my website?
No. It explores public content and permitted interactions. It does not alter content, sign in to accounts or complete purchases.
Request a full audit & fix
Reality Check highlights priorities. For deeper work, wider coverage or implementing the recommendations, talk to the dEskalate team.
Talk to us ↗